Aussie “buy now, pay later” (BNPL) firm Zip, small rival to Square’s recently-acquired Afterpay, is hitching future growth prospects to the cryptocurrency industry. Zip USA TOP DOG Brad Lindenberg told guests at the company’s first store investor day that “The innovation around crypto seems like the internet did in 1995. ” The company’s interest in crypto has previously been hinted at and is now materializing into concrete plans. Task management integrates crypto trading features for United States users plus enables its merchants to simply accept Bitcoin (BTC) payments. The internal research has bolstered Zip’s confidence in the move, which usually found that BNPL customers are 67% more likely to business crypto than non-users. Lindenberg moreover pitched crypto incorporation as a natural next step to get a company seeking to cater to exactly what he dubbed the “Millennial finance diet. “Zip’s co-founder Peter Gray had informed reporters earlier this summer that will support for crypto investing and providing a digital pocket was among the top demands from Zip users, hinting that the firm understands the “younger generation of customers” and would roll out services and products targeted at them. Alongside crypto trading functionality and product owner support for BTC obligations, Zip also plans in order to launch a “BitcoinBack” function in 2022 to allow the customers to convert money rewards into BTC. Each one of these offerings are slated designed for U. S. launch within 2022 but will ultimately expand to a total associated with 12 global markets on the next 12-18 months, which includes Zip’s home turf nationwide. Related: Square to acquire Aussie fintech Afterpay in $29B dealAs reported just a week ago, AfterPay itself has signaled it is likely to pursue crypto services once the regulatory construction in Australia is more transparent. The particular BNPL pioneer advised the Senate inquiry into “Australia as a Technology and Economic Center” that merchants can slash payment costs by utilizing crypto and that sidestepping conventional rails could create substantial efficiencies.